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WordPress owner buys Tumblr, says porn will remain banned

Blog post1 min readUpdated Feb 22, 2025View source ↗
After a difficult year, Tumblr has been sold to Automattic, the owner of WordPress.com (but not WordPress.org). For users hoping the acquisition will mean a reversal of its NSFW ban, it’s not going to happen. The Wall Street Journal reports that the blogging site was bought for an undisclosed sum by the publisher, which owns smaller platforms including Longreads and Simplenote. Tumblr was worth $1.1bn when it was bought by Yahoo back in 2013. Its value has decreased since then though – dropping $230m in value when it was sold again just four months later. News of the acquisition shut […]
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