Simple Habit adds sexual intimacy sessions in bid to stand out in crowded wellness space

In an increasingly crowded wellness market, female-founded mindfulness app Simple Habit has introduced sex-related meditations. Unlike its top competitors, which steer clear of directly discussing sex, the app now has entire series dedicated to “Couples” and “Intimacy.” The app’s 1,000+ short meditation sessions focus on better wellbeing generally, but Simple Habit’s users responded enthusiastically to two old episodes posted over the last couple of years. It’s known that stress can have a negative effect on the libido, even causing sexual dysfunction, but more recent studies have found that mindfulness helps reduce stress levels and enhances arousal. Among the new episodes […]

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