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Rainbow washing is real, but the gaming industry looks like it’s finally warming up to Gaymers

Blog post1 min readUpdated Mar 28, 2024View source ↗
With Pride 2019 drawing to a close, ‘rainbow washing‘ feels more prominent than ever this year. While re-branding to show support for the LGBTQ+ community isn’t inherently a bad thing, capitalizing on the ‘pink pound‘ under the guise of pride feels somewhat unethical. That doesn’t mean all efforts have only paid lip-service to the LGBTQ+ community though. Notably, Nutaku and Stream have both pledged to make gaming more accessible, visible and accepting for the queer community. Nutaku’s Pride Campaign Back in Dec 2018, Nutaku dedicated a whole section of its site to LGBTQ+ games, in a first of its kind […]
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