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Play’s crowdfunding campaign to build a platform for kink fans pivots from native to Web app

Blog post1 min readUpdated Mar 28, 2024View source ↗
Last month, US-based kink lifestyle brand, Play, launched an IndieGoGo campaign to raise $30,000 for its prospective app with the aim of bringing BDSM out of the shadows. However, the campaign raised just 5 percent of its funding goal. Now, it’s planning to put that cash towards a kinky dating website, with the app remaining the ultimate goal. Founder and CEO, Sasha Sobolevsky along with her business partner and male Dom, Sir Rucifer, hope to compete with the many other kink and fetish dating companies by making the whole experience more approachable, through bright colors and a simple interface. It’ll also […]
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