SEXTECH.EVENTS

‘Big Porn’ is turning to virtual influencers to avoid social media shadow bans

Blog post1 min readUpdated Feb 22, 2025View source ↗
How can xHamster be confident that the new face of the brand will be worth the investment? Well, ‘she’ was made using survey responses from 50,000 of the site’s users, and isn’t human. That’s how.  Following on from the introduction of YouPorn’s Jedy Vales, xHamster has jumped on the trend of brands using digital influencers, which can help a site engage more directly with its audience, plus bring the added cost-saving effect of creating AI-powered content in-house. The result, Shy Yume, is a “25-year-old, Eurasian, bisexual woman” who will interact with users on Instagram and other social media platforms. And […]
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